You create an awesome lead magnet. You’ve done your market research, so you know your prospects are going to fall all over themselves to get their hands on this product by joining your list.

You’ve uploaded a killer set of autoresponder emails so build relationships with these subscribers and close the sale. You’re just about counting your money already, because you know this email series is going to turn leads into buyers.

So then you unleash your lead page on the world. You’re driving traffic like crazy. Your traffic logs are blowing up like a sumo wrestler at an “all you can eat” buffet. But despite rocking the traffic logs, not much else is happening.

Tell you what, when you get a huge influx of traffic but just a trickle of traffic, then something is seriously wrong. If the traffic is targeted and the lead magnet is pretty darn awesome, then you gotta figure your lead page isn’t up to par.

So let’s go over the top two problems with lead pages and how to fix them…

Problem 1: Bad Page Design

Copywriters will tell you that you could write your ad copy on a piece of toilet paper, and if the message was good enough then people would read every single word.

That sentiment makes copywriters feel all warm and cozy, but it won’t boost your conversion rate. You might just have people bouncing off your lead page within a second or two. So much for building a big list, eh?

Truth is, your page design DOES matter. That’s because your page’s design is what creates the first impression. It only takes a second to make this first impression, and if it’s not favorable then people will click off the page.

Let me give you an analogy…

When your house is clean, your visitors don’t specifically notice just how clean it is. But if you had trash piled to the ceilings in every room, you can bet every single visitor who walked through your door would notice.

Same goes for your web design. When you have a clean, polished design, most people don’t specifically notice the design. But toss a bad design in front of them, and every single person who comes to your site will notice (and maybe even gasp in horror as if you had trash piled to the virtual ceilings). Point is, you absolutely need to present a clean, polished website.

So maybe you’re not a web designer, and maybe you’re not ready to drop the $1000+ some fancy-pants, latte-drinking designer wants. No problem. Because you don’t need to have any design skills when you have this tool: www.landingpagemonkey.com.

This app creates modern, cutting-edge lead pages for you with just a couple clicks of the mouse. You never again have to worry about losing visitors to bad design, because Landing Page Monkey can even create the latest in lead page design, such as inserting a background video with just a couple mouse clicks.

Point is, if you don’t know a lick about web design, then stop trying to do it yourself. If your page screams “amateur hour,” then you bet your visitors will think your products and services are old and outdated as well. So be sure to make a great first impression by showcasing your goods using stunning lead-page design.

Next up…

Problem 2: Ineffective Copy

While design is important in making that great first impression, it’s your actual sales copy that’s going to turn these visitors into subscribers.

Now here’s the problem…

A lot of list-builders don’t know a thing about writing good copy. And even those marketers who do know how to write sales copy don’t necessarily write good copy. That’s because they know their lead magnet rocks, but they have a hard time explaining to visitors why it rocks.

So let me share with you a few tips for writing awesome sales copy that grabs your visitors’ attention and gets them filling out your opt-in form…

Tip 1: Know Your Audience

Before you write even one word of copy, you need to learn as much as you can about your audience. Best way to do this is to become a part of your target market for a couple days. Do the things they do. Hang out in the Facebook groups and forums where they congregate, and eavesdrop like crazy.

For example, if you’re targeting golfers, then go golfing this weekend and spend several hours reading golf forums, groups, blog discussions and even product reviews.

Point is, the more you know about your target audience, the easier it will be for you to write copy that really connects with them and appeals to them.

Next up…

Tip 2: Focus on Benefits

When your visitors land on your lead page, they want to know what’s in it for them. Your headline, your bullets and nearly every word of your copy needs to deliver the answer. That’s why your copy should focus on the benefits – i.e., what will users get if they join your list?

Tip 3: Arouse Curiosity

Showcasing your lead magnet’s biggest benefits will help whip up desire for your product and move people toward the opt-in form. You can give them an extra push by arousing their curiosity about a product benefit. That is, you tell prospects they’ll get a benefit, but you leave it a mystery as to how it all works.

For example, maybe you have a weight loss report, and you say something like this: “Discover the ancient herb that melts fat like crazy – it’s probably already in your cupboard!”

See how that works? First you promise a benefit (melting fat like crazy), and then you pique your prospect’s curiosity about which herb might deliver this exciting benefit. They only way they can find out is by joining your list, so they’ll do just that in order to satisfy their curiosity.

So good design+ strong benefits + curiosity = one awesome lead page that converts like crazy for you.

So Now Your Lead Page Rocks: What’s Next?

If you follow the simple tips above, you’re sure to boost your conversion rate. Polished, clean design welcomes people to read your lead page, and good copy keeps them hook so they’ll drop their email address in your opt-in form.

Of course getting people to join your list is just one small part of building a big, profitable list. Once they’ve subscribed, you need to find a way to hold their attention, open all your emails, and click on your links.

How do you do this?

It’s not something I can tell you how to do in one simple article. But the good news is that someone else has already put together loads of information for you to use to build your own profitable mailing list. And you can get your hands on it right now by clicking here: www.emarketersclub.com.

What you’ve heard is true: the money really IS in the list. A good mailing list is one of the most profitable business assets you’ll ever own. So find out how to start creating this kind of list for yourself by clicking the link above – and just wait until you see your subscription numbers grow like crazy!

That’s not the way things work today. But the problem is, there are still marketing manuals floating around that teach list-building strategies from 15 years ago. Even some new manuals teach this rehashed garbage, simply because the product creator hasn’t built a list in the last decade.

That’s why today’s list builders are making so many mistakes. And one of the top mistakes they’re making is to offer a junky lead magnet in exchange for an email address.

The name “lead magnet” should be your first clue that you can’t offer junk. This isn’t the time to blow the dust off some PLR report that hasn’t seen the light of day since 2005. Forget about using that resell rights report that’s completely saturated the market. And don’t even think about offering something cheap just because you’re giving it away for free.

Tell you what, if you do any of these things then you’ll be the one looking at tiny double-digit subscriber numbers while dreaming about five and six figure lists.

So let me share with you the truth about creating a lead magnet that really attracts targeted prospects and gets them clamoring to join your list (and click on your links). Take a look…

Tip 1: Give Subscribers What They Want

Don’t guess what your target market wants. Instead, roll up your sleeves and do some market research.

The best way to do this is to go to marketplaces like Amazon.com and Clickbank.com, check out what’s selling like crazy in your niche, and then create something similar to offer for free. It’s a good bet that if your market is already shelling out money to buy a specific type of product – such as a weight loss cookbook or a blogging guide, for example — then they’ll snap it up when you offer it for free.

Tip 2: Create Something People Will Refer To Often

The more often a subscriber uses your lead magnet product, the more they’ll see your branding, ads and calls to action. That’s why you’ll want to create a resource or tool that they’ll use more than once. Examples include:

• A gear list.
• A checklist.
• An app or other piece of software.

So maybe you had an ebook or report in mind. No problem. Just be sure this ebook or report includes something people will refer to often. For example, if it’s a weight loss report, then you might include meal plans and recipes.

Next tip…

Tip 3: Make It Valuable

The first tip was to make your product desirable. Now this last tip is to be sure your lead magnet is valuable as well. This is something that you should be able to easily charge money for — $25, $50, $100 or more.

You see, a lot of list builders make the mistake of using a cheap product as a lead magnet. They think that since they’re giving it away, then the product itself shouldn’t be worth much.

Actually, you should be doing just the opposite. Make the product valuable and knock your users’ socks off. Show them that you give away products that are even better than what others are selling. This not only boosts your opt-in rate, it will boost your backend conversion rate too as subscribers rush to buy what you’re selling.

Bottom Line…

A lead magnet needs to live up to its name so that it attracts prospects. But your lead magnet also needs to work hard for you to convert these prospects into cash-paying customers. If you use the tips above, you’ll be well on your way to creating lead magnets that builds big lists.

Of course what you’ve learned so far is just the tip of the list-building iceberg. If you want to know what the best email marketers in the world do to build big, responsive lists, then you’re going to want to click here: www.emarketersclub.com. Check it out now so that you too can discover these list building secrets for yourself!

Mistake 1: Being Afraid to Negotiate

As a business owner, you get plenty of opportunities to negotiate. For example:

• You can negotiate a better affiliate deal with a vendor. If you’re the vendor, you can negotiate better terms with your super affiliates.

• You can negotiate for better terms with your freelancers and employees.

• You can negotiate for lower rates or other perks from suppliers.

• You negotiate good deals between you and your joint venture partners or even your business partners.

Those are just a few of the most common negotiation opportunities that you may encounter on a fairly regular basis.

Now here’s the interesting part…

Most people never fully take advantage of these opportunities. In fact, most people never even attempt to negotiate. They feel silly. They feel afraid.

But what’s the worst that could happen?

Someone says no.

Big deal. Life moves on.

And what’s the best-case scenario?

Someone will agree to your terms, and you’ll end up getting a much better deal. Depending on what you’re negotiating, this could save or even generate thousands of extra dollars for you. It’s definitely worth at least asking if there’s room to negotiate.

Now here’s the next mistake…

Mistake 2: Letting Negativity Influence You

No matter how solid your business plan is or even how well you’re doing, there’s always going to be someone who tries to tear you down.

They’ll tell you your plans won’t work.

They’ll say you should go get a “real job.”

Even when you’re doing well, they’ll warn you that it won’t last.

This is actually a lot more common than you think. Even some of the greatest entrepreneurs in the world have had to deal with this sort of negativity. Take Walt Disney, whose own wife and brother laughed at his plans, and they told him no one would be interested in the types of films and animated characters he was developing.

Of course we know how that story ended up. Today Disney is a household name, with an empire that includes amusement parks, movies, merchandise and more.

If Disney had listened to his family, that empire wouldn’t exist. And that’s why it’s so important for you to believe in yourself and persist, even when everyone around seems to be unloading their negativity on you. You need to let it slide off of you like water off a duck’s back.

Which brings us to the next mistake…

Mistake 3: Failing To Plan

When that negativity comes at you hard and fast, there’s one thing you can hold up as a shield to deflect it: a solid business plan.

When you have a solid business plan, that means you’ve thought through ever part of your business in great deal. For example:

• You’ve figured out your target market, and learned as much as you can about them.

• You’ve designed a sales funnel, so you know what you’re going to sell to your target market.

• You’ve created a lead-generation and conversion strategy, so you know how you’re going to bring your target market to your website.

• You’ve studied your competitors to the degree that you even know their strengths and weaknesses.

• You’ve looked for opportunities and threats within your marketplace.

• You’ve thought through potential problems and come up with solutions an workarounds.

In other words, you’ve chosen a business model and a designed a plan for turning a profit. And if you do this, you’ll be ahead of the vast majority of people who start a business. After all, if you’re failing to plan, then you’re basically planning to fail.

Next up…

Mistake 4: Wasting Time

No one sets out to waste time intentionally. It’s not like you sit down at your computer at the beginning of the day and proclaim, “I think I’ll waste as much time as possible today.”

And yet it happens. You blink, the day is gone, and you’re nowhere near getting through your to-do list. That’s a lot of wasted time—and wasted opportunity.

So what you need to do is focus on ways to make yourself more productive. Here are a few tips to help you out:

• Create and prioritize your to-do list. Before you go to bed at night, you should create a to-do list so that you know exactly what you need to do tomorrow. Be sure to prioritize this list so that your most crucial and important tasks are at the top of the list. In other words, focus on those tasks that deliver the biggest results to you.

• Try productivity apps. If you have troubles with distracting sites such as Facebook, then you may want to try a productivity app. These apps shut down all programs except for your essential programs, such as your word processor. This forces you to focus, because your typical distractions are inaccessible.

• Use timers. Sometimes being productive is as simple as setting a time for 20 minutes, and working as quickly as you can for the duration. If you keep setting a 20 minute timer throughout your allotted work time, you’ll be amazed at how much you can accomplish.

And finally…

Mistake 5: Not Doing Market Research

A lot of business owners and marketers get product ideas, think the idea is awesome, and then rush out to create the product. But when they put the product up for sale, no one buys it. Tumbleweeds blow over the order form. There is not even a trickle of sales, much less a flood.

So what happened?

The business owner probably didn’t do their market research.

Don’t make this costly and time-consuming mistake. Instead, do some research to find out what your market is already buying. If they’re already purchasing a certain type of product in your niche, then there’s a very good chance they’ll buy your product. This is particularly true if you follow these two guidelines:

1, create something better than the existing solutions. In other words, don’t just create a “clone” or a “me too” product. Instead, improve upon the existing solutions. Create a better mouse trap, as the saying goes. Put out a product with more features and better benefits than anything else out there.

2, set yourself apart from the competition. This means creating a USP (unique sales proposition) that tells your prospects why your products are different and better than the competing products. This is your succinct reason why people should buy from you instead of your competitors.

Let’s wrap things up…

Conclusion

So now that you know about five of the most common mistakes that can derail your business, you need to take a good look at yourself to find out if you’re making any of these mistakes.

Chances are, you’re making at least one of these mistakes. In fact, most new business owners make several of these mistakes.

For example, if you’ve ever had a day pass you by where you didn’t get much done, then you know the importance of productivity.

Or if you’ve ever launched a product that flopped, then you know why it’s so important to do your market research.

The good news is that you now know to avoid these mistakes. And you can easily avoid many of the other top business mistakes too.

How?

By joining so many other savvy marketers to become a Power Marketer’s Club member. This is a site developed by two of the net’s top marketers. These are two guys who’ve put multiple millions of dollars into their bank accounts over the years. They’ve been there, they’ve done that, and now they want to teach you the business strategies that will help you start or grow your business too.

Learn more now at www.powermarketersclub.com…

Now that doesn’t necessarily mean you’re going to be sweating and your heart is going to be racing. Fear doesn’t always manifest in those ways when we step outside of our comfort zones. Sometimes it just sort of sneaks up on us. It comes in the form of a disguise.

Take a look at these subtle signs of fear that are often mistake for something else…

Procrastination

Sometimes when we’re getting set to step outside of our comfort zone, we simply procrastinate to avoid doing the work.

For example, you sit down with your to-do list one morning, and suddenly you realize that you really need to clean the house instead since it’s such a mess. You even rationalize and tell yourself that you’ll be more productive when you don’t have that task looming over your head.

That’s just one example, but procrastination manifests in a lot of different ways. Simply put, you prioritize everything else in your life above your business.

So what happens?

It’s pretty simple, really. If we don’t do the work, then we’re not stepping outside our comfort zone. And if we’re not stepping outside our comfort zone, then we don’t get uncomfortable. So we procrastinate in order to feel better.

Except procrastination rarely makes us feel better. Usually we feel worse. We start feeling guilty for not doing the work. But even guilt might not light a fire under you if your fear is strong enough.

Here’s a related idea…

Busy-Work

As mentioned, procrastination is all about doing something ELSE instead of working on your business. What’s different with doing a lot of “busy work” is that you ARE working on your business… every day. That means you don’t get that nagging procrastination guilt weighing you down. And yet you never get anything truly important accomplished, because you’re so busy doing non-essential tasks.

Think of the 80/20 rule here. About 20% of the tasks on your to-do list are going to create 80% of the results. And then the inverse: about 80% of your tasks will create just 20% of the results.

Someone who is feeling fear tends to focus on the 80% of tasks that produce the least amount of results. That means they spend a lot of time working, but have very little to show for it. If you find yourself doing this too, then you might just have a fear of stepping outside your comfort zone.

Next…

Perfectionism

This third sign of fear happens when you work on big, important tasks… but you never quite get them done. That’s because you tell yourself you won’t make your task available for public consumption until that project is “perfect.”

That sounds good in theory. It makes you sound like a conscientious business owner. But “perfection” is an impossible standard. Nothing will be ever truly perfect. You won’t have a perfect product. You won’t create a perfect sales letter. You won’t design a perfect website.

Point is, if you wait for perfection, then you’ll be waiting forever. And maybe you already know that on some level, which is why your fear is using “perfectionism” as an excuse to not get anything done.

You Recognized a Sign: So Now What?

If you’re still reading this, I’m guessing you recognized one or more of the signs above. You’ve recognized that somewhere there is a tiny part of you that doesn’t want to step outside your comfort zone.

That’s not unusual. Starting and running a business is a scary proposition. You’ve probably been groomed all your life to work for someone else. Maybe you never thought of yourself as a leader or a strategist. And maybe it feels a bit like walking a tight wire without a net.

If any of that sounds familiar, just know that you’re not alone. So do yourself a favor and change your mindset so you can change your life. Learn how to start and run your business the right way so that the fear melts away.

Take the first step right now by clicking here: www.powermarketersclub.com… And do it today, because you deserve all the success in the world.

However, while most marketers want more traffic, there’s also a good chunk of marketers who’re making some deadly traffic mistakes. That’s right, they’re shooting themselves in the foot and settling for a trickle of traffic when they could be so much more.

Are you making these deadly traffic and marketing mistakes too? Find out by reading on…

Mistake 1: Cherry-Picking Traffic Methods

You’ve probably read a ton of books, blog posts, articles and other materials about getting traffic. Maybe you’ve even started developing a plan for which traffic methods you’re going to use and which ones you’re going to skip.

Hold up there for a second…

If you’re completely skipping a traffic method because you think or even know that it won’t work, then that’s one thing.

For example, trying to generate traffic from some decade-old, untargeted source like a “start page” exchange is pretty fruitless. If you read about this in some old traffic report then yeah… feel free to ignore it.

What I’m talking about are ignoring proven traffic methods that are sure to bring targeted traffic to your site.

For example:

• You don’t feel like building a list or publishing a blog, because you don’t really feel like developing and committing to a publishing schedule.

• You don’t want to get joint venture partners or affiliates, because you’re happier working alone.

• You thumb your nose at social media, even though your target market is young and known to hang out on Facebook all day.

So what if there is a traffic method that you don’t really feel like doing? Then hire someone to do it for you. Because if you want to build a thriving business, don’t skip over a promising traffic method just because you don’t feel like doing it yourself.

Mistake 2: Not Being Consistent

Sometimes marketers start off really enthusiastic about driving traffic to their site. They start running ads, doing content swaps, blogging, setting up a Facebook page, optimizing their pages for the search engines, setting up an affiliate program… and so on.

This goes on for a few weeks, and the traffic starts coming in at a nice clip. So when the marketer sees all the targeted traffic filling up his traffic logs, he diverts his attention and starts working on something else. Many marketers think that if they stop working on their marketing, that somehow the traffic will just keep coming in on its own.

Of course it doesn’t work that way.

Content swaps lose effectiveness as the content drops off the blogger’s front page.

Affiliates start to lose interest and go seek out other opportunities.

Facebook fans and blog readers drift away when they realize there hasn’t been any new content in a while.

The competitors in the search engines knock your pages out of the top spots.

And of course paid ads don’t bring in any visitors once you stop the campaigns.

So here’s the point…

If you want to keep the traffic not only coming in but building over time, you need to do something every day to increase your traffic.

For example, you may do one or more of the following every day:

• Recruit new affiliates or joint venture partners. You might make it a goal to find five new partners before the week is out.

• Send an email to marketing partners. At a minimum, you can send them new tools to help their promotions, such as new ads, blog posts and graphics. If you really want to get them hopping, then send out an announcement about an upcoming affiliate contest.

• Post something on your blog, on someone else’s blog, or on social media. Or do all three. Aim for something that will engage readers and start up a discussion.

• Create a viral video. This could be something funny, super-useful or even controversial. Then post it on social media and see if you get any traction.

• Send an email to your list. Then make it a point to do this regularly, as the only way to build a good relationship with them is by sending your list engaging content on at least a weekly basis.

• Start up a Facebook ad campaign. Just be sure to use the ad platform’s power tool to get your ad in front of as targeted an audience as possible.

And so on.

In short: Small steps on a consistent basis lead to big results over time.

And now the third mistake…

Mistake 3: Skipping the Tracking and Testing

Many marketers waste a lot of time and money chasing after advertising strategies that simply don’t work for them. Maybe they’re using ineffective ads or calls to action. Maybe their lead pages suck. Or maybe they’re even posting ads in places where they’re getting very little action.

Why on earth would someone keep throwing money and time at advertising that doesn’t work?

Simple: Because these marketers have no idea their advertising doesn’t work.

And you know what? Unless you are tracking and testing your ad campaigns, you too might be wasting a lot of money and time running lousy ads.

So what you need to do is start keeping careful track of what works and what doesn’t. You’ll need a tool to track and statistically test your ads and campaigns. You can find plenty of tools around, such as Google Analytics, or the open-source alternative at Piwik.com. Check your other tools, which may have built in tracking. One good example is your email service provider, as many of the big providers can track open and click-through rates.

Once you decide what you’re going to test, then be sure to test just one element of your ad campaign at a time. That way, you can be confident that any change in the conversion rate is due to that one element, rather than something else.

For example, if you’re testing the best time of the day to send emails – 9:00am or 9:00pm — then you need to randomly split your list into two groups and send out the exact same email to both groups. If everything else about the emails is exactly the same, then you’ll know that any difference in conversion rate is due to the time it was sent out.

Conclusion

These three mistakes seem pretty simple, and yet you’ll face dismal amounts of traffic if you make these mistakes too. So be sure to test everything, diversify your traffic methods, and take consistent steps every day to build your traffic.

Of course the question is, what all should you be doing to build traffic? And another one: what is the best way to bring in targeted traffic?

The answers to these questions can make or break your business, which is why you’ll want to get your answers from the best source around: www.trafficgenerationclub.com.

But don’t take my word for it – check it out for yourself by clicking the link above to find out what you’ve been missing. And do it now, before this very special offer disappears.

But they’re not just any visitor. This is a targeted visitor, someone who is very much interested in what you’re selling. They’re looking over your offers. They’re reading your blog. They’re clicking on your links.

And then…

They click off your page. They may have the best intention of the world of coming back – maybe they even bookmarked your site – but once they leave your site, their enthusiasm is going to fade as fast as fireworks in a thunderstorm. You’re going to lose a good prospect forever.

Now most marketers know that they should try to capture their visitors onto a mailing list, which is why they have opt-in forms all over the website. That’s a good thing. But many of these same marketers just let visitors slip away once they click the “back” button or otherwise try to leave the site. And that’s a mistake.

You see, just because someone didn’t buy something or even join your list when they first arrived on your site doesn’t mean “no” forever. That’s why you need to give them a last-chance opportunity to “say” to an offer, such as a free lead-magnet product.

Think about it…

When the visitor first arrived on your site, they didn’t join your list because you hadn’t yet built value and showed them you’re worth listening to. So just because you offered something before and they didn’t take it doesn’t mean you shouldn’t offer it to them again as they’re leaving. If you put the right offer in front of your exit traffic, you might just end up with an eye-popping conversion rate.

So that leads to this first question…

What is the right offer?

Most marketers put the same lead magnet in front of all their visitors. Sure, that will pull in a few subscribers. But if you really want a conversion rate that’s off the charts, then you need to give your exiting visitors an offer that’s directly related to whatever it is they were just viewing.

For example, if your visitor was just looking at your sales page for dog training videos, then you can offer them one video for free if they join your list.

Or if your visitor was reading a blog post about kettle bell training, then offer them a free report on the same topic.

Point is, the more targeted your offer is, the better your conversion rate.

Now the next question…

How do you “capture” exit traffic?

Redirecting exiting traffic to a special offer sounds a bit technical, right? Well the good news is that it’s a lot easier than you think, especially if you follow these three steps…

Step 1: Set up a professional lead page. For this step you need an autoresponder (such as Aweber, GetResponse, MailChimp or any other reputable email service provider), and a web page to showcase your offer and opt-in form.

If you’re not exactly a word class web designer, no worries – you can still set up a great-looking lead page with just a couple clicks of your mouse. See PageDyno for more details.

Step 2: Choose a targeted offer. As mentioned above, you’ll get a much higher conversion rate if you create multiple offers and then send your traffic to the offers most related to what they were just viewing. Just be sure your lead magnet product is valuable, it’s something your visitors really want, and it’s something that will lead to a paid product purchase.

Step 3: Redirect visitors. Now here’s what most people think is the tricky part – how do you redirect exiting visitors to your lead page? The good news is you don’t need to create any code or have any technical experience. Just use www.catchamonkey.com, which will handle all the redirects for you. It’s pretty darn easy.

And now the final question…

Where do you get all this traffic?

Naturally, your exit traffic needs to come from somewhere. And if your traffic logs aren’t already flush with visitors, then you need to start generating a lot more targeted traffic.

Here’s how to do it: www.trafficgenerationclub.com.

This is the best way to discover how two of the net’s top marketers bring in a steady stream of traffic every day of the week – and how you can do it too. So check it out at the link above, and do it now before this offer disappears.

And you know what?

If you just run around the internet slapping banner ads up hither and yon, you’re not going to sell much of anything. Your ads will get lost in the noise. You’ll get beat out by any number of other affiliates who’ll outsell you any day of the week.

But hold up a second…

Being beaten by the competition is for mediocre affiliates, and you’re anything but mediocre. Once you know the same secrets as the super affiliates, then you too can outsell the competition. So let’s start right now with these three tips and tricks for turning you into a top affiliate…

1: Engage Your Audience

Take a look at what the top affiliates are doing, and you’ll see that their focus isn’t on driving cold traffic to the vendor’s sale page. Instead, super affiliates drive traffic to their own lead pages, build a list, engage this audience, and then drive these warm leads to their affiliate links.

A lot of aspiring affiliates see this process and try to mimic it. They set up lead pages. They give away enticing lead magnets to build their list. They send out gobs of emails to their list. They promote offers like crazy.

And what happens?

Nothing.

Not a darn thing, because the list is about as responsive (and profitable) as a dead weed.

So what went wrong?

In most cases the problem boils down to this: the affiliate never built a relationship with the list. They never engaged the audience.

You see, just because someone joined your list doesn’t mean they’re now your best friend and they’re going to open and read every email you send. The only person who’ll do that is your mother. For everyone else, you need to gain their trust.

So what you need to do is send out a good “edutaining” content in every email. This is content that educates while being entertaining. Because at the end of the day, your prospects want solutions to their problems, but they don’t want to be bored out of their minds reading a lecture from you.

Here are a few more tips for engaging your audience:

• Give them what they want. Do your market research to find out what your subscribers want, and then give it to them. Test, test and test some more to see what they respond to the best, and give them more of what they want (and less of what they don’t want).

• Share your best stuff for free. When your subscribers see what sort of amazing secrets you’re sharing for free, trust will grow by leaps and bounds, which in turn creates sales. Plus you’ll trip the reciprocity trigger, which makes your subscribers feel obligated and downright compelled to buy what you’re selling.

• Email them often. You can’t build a relationship and engage people out in the brick and mortar world by talking to someone every once in a blue moon. Same goes for your subscribers. If you want to build a good relationship, then your edutaining emails need to land in front of them at least once a week.

• Recommend good stuff. If you wouldn’t recommend it to your mother or your best friend, then don’t recommend it to your list.

Next tip…

2: Presell the Offer

Tossing a link in front of your audience with very little comment is one of the quickest ways to the affiliate poorhouse. Your readers are bombarded by ads and banners and links – they sure don’t need you to shove another one in their face.

You see, part of your job as an affiliate is to sort through all the different products in your niche, review them, and recommend only the best products to your readers.

THAT’S what your readers want. They want to hear about the benefits of the product. They want to hear what you think of the product. They want to know why they should buy it.

Let me share with you a little secret…

Your readers want to be led. They don’t really want to sort through all the information themselves to decide if the product is right for them. They want you to tell them.

So what do you need to do?

Pretty simple, really: you need to presell the offer. That means that you send out multiple emails that cover all the benefits of the product and handle your prospects’ most likely objections. You warm the audience up to the offer. They’ll have their credit card out and their mouse ready to click the “order” button even before the sales page loads.

And finally, here’s another way to outsell your competition…

3: Add Value to the Offer

You’re up against a lot of competition, and everyone is pushing the exact same offer. So here’s what you can do to sell more than everyone else: add value to the offer.

What this means is that you create a product or service and offer it as a bonus to those who purchase the affiliate product through your link. If you offer something desirable, valuable, and tightly related to the original offer, you’re sure to get plenty of people clamoring to buy through your link.

For example, if you’re promoting software, then you might create a video that shows customers how to install the software, customize it, and use it for maximum benefit.

Another example: let’s suppose you’re selling a copywriting book. You might put together a huge swipe file and headline templates and then offer this as a bonus to anyone who buys through your link.

One more example: let’s suppose you’re selling a set of bodybuilding videos that cover everything from lifts to nutrition. You might offer meal-planning software to help customers go through their bulking and cutting cycles.

Bottom line is that if your bonus product enhances the use or enjoyment of the main product, then there’s a good chance it will boost conversions and put more money in your pocket.

Conclusion

These three tips you learned above aren’t something you use in isolation. Instead, you need to use them together for maximum effect. That’s because adding value to an offer doesn’t do a whole lot if you’re putting this offer in front of an unresponsive audience. Preselling an offer to a dead list also doesn’t work. And truth is, adding value to an offer doesn’t do a whole lot either if you’re not also preselling the offer. So the point is, use these tactics together for maximum benefit.

These are just three simple steps you can take to really boost your conversion rate – and there are plenty more where these came from. To discover the tips and tricks the top affiliates use to build and run their own affiliate businesses, check this out: www.affiliateprofitsclub.com.

You won’t find a better way to learn the truth about affiliate marketing, so check it out now – and hurry, because this offer won’t last long.

You see, choosing the wrong affiliate offer can ruin your entire business by destroying your reputation. Do you think your subscribers will still trust you if you recommend a shoddy product or a scamming vendor? Not a chance. That’s why you’ll want to protect your reputation and your business by only promoting high-quality products put out by reputable vendors.

Here’s how to do it…

Review the Product

It doesn’t matter if every other affiliate in the niche is raving about the product. It doesn’t matter if you have to buy the product yourself (hey, it’s tax deductible in most places). It doesn’t matter if the sales page is as slick as a whistle and the commissions are eye-popping…

Simply put, don’t recommend it if you haven’t first reviewed and used the product.

See, here’s the thing…

All those other affiliates raving about the product may not have used the product either. They’re all just looking for something profitable to promote. So if you simply follow the herd, they may just lead you off a cliff.

Imagine if the product actually turns out to be complete junk. What do you think that will do to your reputation if you recommend the product to your readers? That’s right, they may never trust you again if you hype up a pile of junk.

It’s not worth it to promote a big-commission product if it turns out to be junk. You may get a pile of cash today, but you’ll be hard pressed to ever sell anything to your list again. So the only products you should be recommending are those you’d recommend to your mother or your best friend.

Next up…

Check Out the Sales Page

The large majority of product vendors want to do everything they can to make sure their affiliates are happy. But then there is this minority of vendors who’re sneaky as hell. These guys are so shady they’d steal commissions from their own mother. And that’s why you need to watch your back. After all, if they’d steal from you, just imagine how they’ll treat your customers.

So what you want to do is check out the sales page and order form. Go through every link. Go through the entire process. Watch for these things:

• Unnecessary sales page leaks, such as links leading off the page. In particular, look for ads to other products.

• Alternative payment methods on the order form that don’t give you affiliate credit. This could be another payment processor, or even a number for telephone orders.

• Hijacked commissions. The most nefarious vendors will actually overwrite your affiliate link with their own. Go through the ordering process to ensure you get credit for sales.

In short, look for anything that could stifle sales or hijack your commissions.

Finally…

Research the Vendor

The product looks great, the sales page looks good. Time to promote?

Not quite.

Now you need to research the vendor to be sure he’s not going to treat your customers (or you) poorly. So drop his name into your favorite search engine and do some research. Look for a pattern of complaints such as:

• Slow or otherwise poor customer service.

• Not honoring a guarantee/refund policy.

• Doesn’t pay business partners (or pays them slowly).

Just look for anything that might suggest your vendor may try to rip off you or your customers – and if you see even one tiny red flag, move on.

Bottom Line…

When you’re an affiliate, you’re linking your reputation to the reputation of the product and vendor. That’s why you want to be sure your hitch your business to good, honest people and products.

Now this may all seem like common sense, but plenty of people overlook these steps. In fact, there are a whole lot of steps aspiring affiliates overlook when they’re setting up their business – and then they wonder why they can’t seem to sell more than one or two products a month.

Don’t let this happen to you. Be sure your business is set up the right way – the profitable way – by discovering the secrets of the super affiliates at www.affiliateprofitsclub.com. Check it out now to get in on a very special offer – you’ll be glad you did.